Will awareness drive conversion?

Do you think awareness campaigns should be seen in the context of conversions?

Making more effective use of your marketing budget is imperative for a thriving business.

A helpful tool is the Marketing Mix, also known as the Media Mix.

Media Mix is the blend of paid communication channels that an organization uses to get its brand and messaging across to potential customers. While the majority of the Media Mix finds place on social media, it also contains printed ads, tv ads, and direct mail.

An effective media mix delivers the right message to your customers with minimal waste of funds, and alway beholds “a next best action”. But how do you achieve such a feat?

It is crucial to link your Media Mix to different stages in the buying cycle and to make sure you always think ahead in what your customer is suggested to do next. Or alternatively based on previous interaction a next step is defined in your marketing activities. If your prospective customer is in need of information, the emphasis in your Media Mix should be on raising awareness through product pages, press releases, or advertisements. When your prospective customer moves on to another stage of the buying cycle, so should you.

Make sure messages are consistent, support each other and do not live on their own to secure they will not be forgotten. Prospective customers viewing an advertisement, web page or product guide should receive consistent messages, with each element of the Media Mix reinforcing the other.

Could you use some more advice or guidance? I specialize in helping companies become digital leaders in their branches, and would be happy to assist you!

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