26-11-2021 13:25 | by: Floris Regouin | Linkedin Post
Today all is about ‘connected experiences’. We provide experiences that affect your customers and connect different expertise to achieve the right result. This is why we start each process with the following question:
“What will you do differently together, tomorrow?”
That is why today I wanted to talk about how you look through the eyes of your own customers in the context of a marketer/directors perspective.
Do customers really know why you are here, who you are, what you stand for, and what you do? It’s imperative that your customers get a glimpse of the answers of these questions. It will help you get a better and consistent visibility, consistent way of communicating and establish better first and long lasting connections with your customers.
One of the first things to do is to apply intelligent customer engagement. Engaging with your customers in real-time has become more easily accessible thanks to new tools. Tools like messenger, whatsapp and chat apps, but not to forget social media platforms in general. This will help you in collecting relevant customer insight.
Once you have done this you must gather the data that comes from these engagements and formulate it into a plan for the future. With this you can analyse and execute it. Luckily we can offer a great amount of instant toolkits that are just ready to be implemented into your business to get this job done.
From this point onward you can develop rules of thumb to further guide the creation of an intelligent customer journey and work your way through connected experiences. Not be only bring better bonding with your customers, but also develop an internal organisation with clear focus on how to deliver these experiences in harmony
What do you think? Is the creation of an intelligent customer journey imperative for your business or is this something for the few?
#customerjourney #intelligentcustomerjourney #thenewtomorrow #connectedexperience