15-07-2020 12:25 | By: Manon Roubos
The Millennial. How generation Y is often mentioned, because they grew up in the new millennium. Young people who were born between 1985 and 2000 and are gaining an increasingly important role in the labour market. Working with Millennials is therefore crucial for the organisations of tomorrow.
Why do we have to talk about them?
It’s thé generation we need to focus on. They are playing an increasingly crucial role in the workplace. This is because they are flexible, switch quickly and ‘mastering’ digitally. They dare to dream and ensure that these can become reality. One of the reasons for this is that the average age of entrepreneurs has fallen enormously since this generation. Almost half of all entrepreneurs who start a business are younger than 35 years old. Ten years ago that was still 40 percent. Especially the part of starters up to the age of 25 is increasing. Statistics Netherlands (CBS) reports this after an analysis of new figures. Millennials are no longer juniors and connect the juniors and seniors in the workplace as professionals. They can easily identify with the generation before them, but generations after them also understand. As a result, they have the age for the right dose of experience and are not stuck in the role they play at work. They are eager to learn, which makes them open to new input, but they also have a strong opinion and will do everything they can to realise their ideals.
According to Statistics Netherlands (CBS), almost half of all entrepreneurs who start a business are younger than 35.
What is the difference between other generations?
The biggest difference between Millennials and all previous generations is that they grew up very naturally with technology. Generation Z, born between 2001 and 2015, has no life without the Internet. They were born in the digital age and cannot imagine a society without the internet. They are also often called ‘digital natives’ according to Youngworks. Born and raised media consumers. For the Millennials it was special to experience how the internet became normal in their lives. They were the guinea pigs for various social media platforms. Think of Hyves and MSN. The forerunners on WhatsApp, Facebook and Instagram. In their teenage years, they received the first mobile phones that sent a lot of text messages.
This also means that they use technology more easily than previous generations. This helps them in the workplace, where technology is becoming increasingly important, but also in everyday life. Where older generations are often overwhelmed by all the new developments, the Millennials have been used to going along with new technology all their lives. But there is also a downside: Millennials are very busy with their image through social media. For example, they feel a lot of pressure to have as much fun as their friends radiate online and half of them even say they spend more money because of it, according to a study by Learnvest in 2017.
How can companies deal with Generation Y?
Information and relaxation, search and find Millennials quickly, but it’s not easy for content creators to stay focused. The next challenge is just a click or swipe away. The attention curve doesn’t stay tense for long, so it’s important to give this generation a central role in companies. In this way they can be of great value to the company where they work. They understand their own generation like no other and respond well to this by giving the right advice that the company is waiting for. They make sure that companies are ready for tomorrow.