Geertjan Vorstenbosch has a background with commercial positions at various consumer brands such as Honig, Heinz and Dr. Oetker. He worked in local and international roles, including as Marketing Manager and Digital Manager and helped build the growth of these companies.
Reinier Rombouts worked on both the agency and customer side as a PR, communication advisor and storyteller. He founded Chief Storyteller in 2015 to help companies and leaders with their positioning, communication strategy and telling a personal and credible story. In 2017, Reinier published his book Raak! Use the power of your personal story.
Flexible, concrete and with the right team
Geertjan and Reinier work together with Floris and Manon as business guides for SMEs. Floris Regouin founded TheNewTomorrow in 2017 to help SMEs in their digital development. Because growth is broader than digital, Geertjan and Reinier come to strengthen the group in terms of marketing and communication. Specifically, result-oriented and with ownership, always with the question in mind: “What will we do together differently tomorrow?”.
TheNewTomorrow support business through three key pillars: the first is about developing a strong identity and strengthening the reputation in the new digital world we are in today (Identity Focus), the second is about creating synergy and cooperation between the various functions in a company in order to create customer experiences that let companies win tomorrow (Experience Change) and the third is about making companies completely ‘connected’ with their environment and growing their business long term (Business Progress).
Floris: “We work in our own way. By looking at what a customer needs and putting together a team. First of all, with the client’s own internal employees, the business guides of TheNewTomorrow and where necessary specialists from our network. Flexible, concrete and result oriented. We bring supply and demand together in a flexible and up-to-date manner. So that customers always have the most relevant knowledge and expertise that is needed at that moment. By working in a very targeted manner, you prevent unnecessary investments in time or money, nor creating extra work-load while transitioning.”
Islands or overview?
This method fits in with this new age. Reinier: “What we see is that clients and customers are becoming increasingly critical of agencies and know better what they are looking for. At the same time, the world is becoming increasingly complex and the need for specialists with in-depth knowledge is growing as well. There is a danger that “islands” will arise, and that people will work from silos that lose sight of the end customer. Both on customer and agency side. In practice you now see large, generic agencies on the one hand and specialised agencies on the other hand that are managed from different disciplines in the organisation. But both types of agencies are missing something: either expertise or overview and strength for the translation into concrete results that are in the interest of the end customer. We are therefore not an agency, but deliver customised knowledge, experience and specialisms.”
TheNewTomorrow is the business guide that advises and supports companies in the way they want and challenge them to deliver the best result. Geertjan: “We are the business guides that help companies to keep control and overview, manage on customer value and engage the right expertise for the period at the moment they are needed. We make connections between the islands. In order to continuously offer value to the end customer and to be able to adjust when necessary. And this works.”
TheNewTomorrow is a group of “business guides” in the field of communication, digital management and marketing. We help SMEs to the next level and make the link between strategy and operation. We do this by connecting the professionals of the client with external specialists and the business guides of TheNewTomorrow. TheNewTomorrow takes ownership and ensures that companies can optimally serve their customers and thus grow and prosper.