Who do you buy from?
Ordering online, of course, works fantastic and is super simple these days. Yet, many websites usually feel cold and the human experience in a shop is usually better. Of course, online stores do everything they can to provide you with a great customer experience. Think about photos, videos and not to forget the experiences of other customers in the form of ratings and reviews. But also here the human factor can go up. A good example is a company like Coolbue, which emphasizes personality in every transaction. Not only with their well-known smile, but also by adding the names and faces of their involved employees to all their communication moments. In this way, we also feel more digitally seen. And that buys just that little bit better.
How social are we?
Scrolling through your Instagram feed or Facebook timeline, forgetting everything around you for a moment and only realizing for a moment that the world around you is moving. We connect drowsy and get happy from lots of followers and likes on our posts, but when are we really in touch with another person? Every day we consume tens or hundreds of messages within our own filter bubble based on the data we leave online. But what is the real, human story behind all those messages? If it isn’t fake news or deepfake posts. Then we’re even further from home.
Invest in humanity
The question is, of course, whether we are waiting for that personal interaction. All too often we use our phone as a screen behind which we hide and whose messages may disrupt any valuable conversation.
Technologization and digitization are perfect tools to make our lives simpler and easier. If used properly, digitisation can save us time. Time we can spend with human interaction. This also applies to companies: make sure you have your processes in such good order that customers can easily and simply get through them. But always give them the opportunity to make real, personal contact with you. Yes, that takes time. Yes, that’s an investment. It’s an investment that shows that you really care about your customers. An investment like that wil pay itself back twice as much or more.