Appealing Story, Strong Positioning, Clear differentiation
How to unify and harmonise the various perspectives within Freelance.nl into one integrated story for further communication and connections?
What?
Time
Result
Develop an unambiguous and appealing story, position ourselves more strongly and stand out in this market in the long term.
In 8 weeks.
Formalised positioning supported with a corporate story and copy ‘about Freelance’ to act as the catalyst within the organisation for all future connections, supported with a style guide, brand identity and unity in words and pictures.
In follow-up of an analysis of available materials and means a kickstart workshop was organised with key experts in Freelance.nl to bring focus to all key topics that had to be consolidated to complete the development and plan of approach with clear actions to prepare the organisation for better connections with their customers and freelancers.
